Everything you need to grow your revenue and build a successful mobile game.
IP Licensing
04.11.2025
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5 mins read
Look back on IP Collabs during October | Powered by IPverse
Players are not just chasing brands. They are chasing feelings. Fear in the dark with friends. Pride in a story that feels like home. The studios that win are building an IP operating system—one that turns collaborations into sustained growth, not one-off fireworks.
Use this three-lens test before you sign any collaboration.
If you cannot answer all three with specifics, you do not have a collaboration. You have a poster.
Fortnitemares 2025 brings transformation mechanics that move beyond a skin. That matters. Cosmetics lift ARPDAU for days. Mechanics shift cohorts.
Yodo1’s take: Build IPs that change how players behave. A seasonal fear theme is the excuse—the real win is repeatable design space.
What to steal:
Four limited skins inspired by archaeological bronzework for the 10th anniversary. This is not heritage as wallpaper. It is heritage as meaning.
Yodo1’s take: Cultural authenticity builds trust and frequency. It also clears regulatory review with ease.
What to steal:
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Anime fandom meets gacha discipline. New story missions and limited ships are almost too easy, yet they work because both communities are mobilised.
Yodo1’s take: Anime crossovers are mature territory. Differentiation now comes from narrative cadence and pity-system tuning, not just the guest star.
What to steal:
Secret Lair turns nostalgia into a recurring revenue machine. Small drops, sharp art direction, confident curation.
Yodo1’s take: Micro-drops are the ultimate IP sandbox. You test appetite without retooling the core game.
What to steal:
Don’t stop at immediate revenue—prove you changed trajectory.
Think in seasons and families, not single hits.
We treat IP as a system. IPverse identifies high-fit partnerships through data on audience overlap, cultural moments, and mechanic feasibility. BiG negotiates the deal terms that secure reuse rights, data visibility, and promotional muscle—then helps your team ship the live ops that make it profitable.
Master the World, Moment, Mechanic framework, and every collaboration becomes more than a campaign—it becomes part of your game’s DNA. To translate any of the above into a live plan, we can map partner shortlists, calendar slots, mechanic concepts, and measurement blueprints in one working session.
Want to learn more about making the most of IP's in your game?
20.10.2025
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5 mins read
There are many reasons why ad revenue can dip: fragmented mediation setups, unbalanced ad strategies, or SDKs that haven’t been updated in a while. But the issue we see most often is simple: missing out on networks localisation or overlooking how differently they perform across operating systems.
It’s easy to assume that once you’ve picked the “right” mix of ad networks, it should work just as well everywhere—on both iOS and Android, and across every region. In practice, that’s rarely the case. Each OS and each region has its own set of networks that consistently bring better results.
To make sure you don’t have to guess, we used MAS to put together two reference tables: one highlighting the top 5 networks for iOS and Android, and another showing the top performers across Tier-1, APAC, LATAM, MENA, and Russia.
How does MAS know this?
MAS runs continuous testing in the background, automatically optimizing the ad stack so the best-performing networks for each market are always prioritized. By processing huge amounts of anonymized data, it can spot clear performance patterns and make sure developers don’t miss out.
While these tables are a great starting point, every game is different. You won’t always need this many networks—especially if you’re working with a tight budget. It’s also important to consider things like ad formats, frequency, SDK updates, and new networks entering the market.
Doing this manually is a lot to carry. That’s where MAS comes in—constantly testing, updating, and refining your stack so you can focus on what matters most: building great games.
Curious what this could look like for your studio? Get in touch with our Game Growth team.
IP Licensing
15.10.2025
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5 mins read
Powered by IPverse • Published by Yodo1
Every month, we pull signal from noise: the most impactful IP crossovers, market shifts you shouldn’t miss, notable releases, and what it all means for studios planning their next move. (Powered by IPverse, Yodo1’s AI-assisted IP licensing and insights platform.) This months spotlights a new bar for reciprocal collabs, the continued gravitational pull of anime IP, and the business power of nostalgia.
From our team to yours—what we’re seeing and how to act on it:
Want a second set of eyes on your collab pitch or P&L? Send us your goals and we’ll map the fastest route—IP sourcing, deal terms, creative, LiveOps, and measurement—end-to-end.
Global (Mobile) • Sep 4–Oct 5, 2025
What happened: Two juggernauts trade deep content. Subway Surfers introduces six Brawl Stars characters and a “Showdown” mode; Brawl Stars ships a “Subway Run” mode plus themed skins—a true two-way experience rather than one IP guesting in another.
Why it matters: This is the template for 2025–26: parity of effort, fresh mode design, and co-owned outcomes (UA, retention, and revenue) across both ecosystems.
Yodo1’s take:
Global (Mobile) • Starting Sep 4, 2025
What happened: Jill Valentine and Ada Wong drop with Version 4.0, plus ghost-themed mechanics, an asymmetric PvP mode (“Unfail”), and a Haunted Manor POI—survival horror meets BR.
Why it matters: Seasonal horror + BR sandbox = repeatable tentpole. Asymmetric modes drive UGC, clip-worthy moments, and re-engagement without fracturing your core loop.
Yodo1’s take:
Japan (Mobile) • Sep 1–Oct 16, 2025
What happened: Lenneth, Arngrim, and Freya arrive with themed vision cards, quests, and login bonuses—celebrating Valkyrie Profile’s 25th.
Why it matters: JP market nostalgia remains a top ARPU driver if you respect canonical kits and music cues, and protect the power curve for existing whales.
Yodo1’s take:
Global (Mobile) • Sep 2–Sep 23, 2025
What happened: New operator Izutsumi (5★ Specialist) debuts alongside limited “Vector Breakthrough” stages that combine ingredient crafting and environmental manipulation—bridging the anime’s cooking/dungeon themes with Arknights’ tactical DNA.
Why it matters: It’s a masterclass in mechanic-level IP fusion: not just a skin, but a new way to think about stage solutions.
Yodo1’s take:
The Subway Surfers × Brawl Stars play shows the market moving past “guest cameo” into co-created experiences. Expect players to compare your collab to the best they’ve seen.
Yodo1 guidance:
Bleach, FMA, Jujutsu Kaisen—the pattern holds: passionate core audiences respond to authenticity, voice work, and lore-aware challenges.
Yodo1 guidance:
From Valkyrie Profile celebrations to retro-style newcomers, emotional memory is a growth lever—if you modernize the experience.
Yodo1 guidance:
New planet (Kairos), upgraded traversal, 4-player co-op.
Yodo1’s take:
1960s Japan setting with psychological horror.
Yodo1’s take:
Element evolution and localized content aim to re-ignite a massive audience.
Yodo1’s take:
There are many ways to grow a game. The trick is knowing where to start. Whether you’re optimizing monetization or hunting for the IP that will light up your community, we’ll build the plan and run it with you.
Contact Yodo1 for IP Licensing & LiveOps Support.
Tell us your goals—we’ll do the rest.
Game Growth
03.09.2025
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5 mins read
ActFirst Games, the studio behind the hit RPG Obsidian Knights (available on iOS and Android), connected with Yodo1 through a former client who joined their team and recommended trying MAS. While ActFirst previously had a self-managed mediation setup, the team decided to test MAS to explore untapped monetization potential through automation and optimization of their strategy.
Beyond ad revenue uplift, ActFirst had two non-negotiable requirements:
To meet ActFirst’s goals, we implemented MAS with two key strategies:
Together, these features let ActFirst monetize smarter, without sacrificing technical performance.
ActFirst’s original monetization setup used AdMob mediation with Unity SDK. Yodo1 implemented a new formula under MAS umbrella : AppLovin mediation with AdMob and Unity.
We rolled MAS out in three phases:
In the coming months, Yodo1 will support ActFirst in adding three more ad networks — Bidmachine, Moloco, and Mintegral — to further scale revenue uplift, while staying true to the original goal: keep app size small and ANRs low.
If you're also looking to boost ad revenue but feel that market solutions lack the customization you need — and managing it in-house doesn’t fully capture all revenue opportunities — it’s time to get in touch with Yodo1. We have build MAS to deliver the flexibility you need without adding pressure to your team — so you can focus on your game while we optimize for scale and revenue.
IP Licensing
03.09.2025
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5 mins read
Every mobile game hits a point where current players start looking for other games or entertainment options and finding new players outside of already-addressed audiences becomes more challenging.
Banding together with other games or other IP holders for crossover events renews interest among your core audience, expands your addressable markets, and boosts revenue. Licensing can give explosive power to a mobile game’s popularity and profits.
The trick is finding the right match between your game and a corresponding IP. In the case of The Ants: Underground Kingdom, a popular, insect-themed strategy title from StarUnion that caters mostly to young people, the challenge was to bring in an IP that shared thematic elements and similar story beats.
Yodo1 Licensing landed on Lucas the Spider (Fresh TV) as the perfect protagonist and universe to weave into the game. This case study shows how we identified the right IP partner for StarUnion’s game, how we crafted the partnership, and solved expected and unexpected challenges along the way.
https://www.youtube.com/watch?v=0qFTJwvehGw
This collaboration was powered by Yodo1 Licensing
Bringing Lucas the Spider into The Ants: Underground Kingdom was a rousing success for the mobile game and the brand.
Over the course of the collaboration event, players downloaded the game over 800,000 times, blowing past the expectation Yodo1 set initially. Paying users also increased by an impressive 11%. Compared to the previous month, game downloads rose by 30% and revenue by 19.5%, with DAU increasing by 21%.
The crossover event also increased visibility for The Ants and Lucas the Spider. More specifically, the game’s rank rose by about 120 spots on Google Play and the App Store.
The event was split into five chapters, not including a warm-up period to hype players about Lucas the Spider’s imminent arrival. Interestingly enough, the biggest revenue spike occurred in the final chapter, right before the event finished, with the first chapter generating the second-most revenue. The event integration lasted for one month.
While it’s tricky to highlight a single factor behind the event’s performance, compelling content, a consistent rollout of rewards, and effective marketing all contributed to enough momentum to keep players aware, engaged, and excited.
According to Mobidictum, the collaboration generated $ 3.3M revenue in October 2024 with over 7,000 creative ads produced for the campaign.
The Ants: Underground Kingdom is a mobile strategy game by StarUnion where you lead an ant colony to survive and thrive in a ruthless natural world.
As the commander, you’ll build and expand your nest, hatch powerful Special Ants, tame wild insects for combat and labor, and form alliances to fight for dominance. From defending the queen to conquering the Sacred Tree, every decision shapes your colony’s fate in this fierce battle for survival and supremacy.
When Yodo1 Licensing first started working with The Ants, it was already a known entity in Japan, SEA, and the US, among other key mobile gaming markets. It had also gathered 50 million downloads on Google Play and the App Store, and around 400,000 players were visiting The Ants every day. Overall, The Ants was already a strong performer.
The goal for StarUnion was to sustain this level of success while finding avenues of raising engagement and revenue without fundamentally altering what made the game an achievement in the first place. A well-orchestrated IP event became the winning strategy.
On the IP side, Yodo1 Licensing identified the popular animated web series Lucas the Spider, which first caught the attention of wider audiences in 2017. Created by Joshua Slice, it featured an adorable animated spider and grew from a short film to a viral series on YouTube and other social platforms.
The show’s stories and overall tone, along with its cute art style, seemed to fit perfectly as a way to expand the in-game universe of The Ants. This was also the first time Lucas the Spider featured in a video game, mobile or otherwise.
To reengage The Ants’ current player base and welcome new audiences to the game, Yodo1 Licensing proposed a month-long crossover event featuring an IP that would exemplify what StarUnion’s players enjoyed about the game. Lucas the Spider fit from narrative, design, and play perspectives.
The Ants and Lucas the Spider shared values of curiosity, appreciation for nature, and social interaction. Yodo1 recognized that the character of Lucas had a specific charm and vibrancy that would enrich the game world, rather than distracting from the game’s core values and loops.
Understanding that the two universes would work well together, Yodo1 wanted to harness the Lucas brand to expand the game’s user base and retain its current fans.
The crossover event featured insect skins, special decorations for troops and anthills, unique avatar customization options, and redesigned chat bubbles and icons to add to the event’s immersive qualities.
To generate buzz and activate players over time, the collaboration would take place over six phases, including five chapters and a warm-up phase. Along with other features, we created a rollout plan for users to play as Lucas the Spider, Findley the Fly, Bidhi the Chameleon, Maizie the Bee, and eponymous Ants.
IP licensing can be a long and winding process, especially given that both parties need to be represented to their own rigorous standards. Yodo1 Licensing acted as the bridge between StarUnion and the IP holder so that both players maintained creative control and felt their works were being well represented.
As the bridging third party, Yodo1 brought several key actions to the partnership.
“The key was keeping both teams aligned on the narrative and design vision,” said Rachele Li, project manager for the collaboration. “Lucas and his friends needed to feel true to themselves within The Ants universe. We worked closely with all stakeholders to anticipate potential friction points early and provide practical solutions to keep the project on track.”
After taking time to understand the game’s core loops and its aesthetics, we introduced exclusive skins and avatar customization options, weaving Lucas the Spider intricately and seamlessly into the game’s current experience. This gave players the chance to engage with a beloved IP without having to alter their behavior within the game.
Figuring out how the collaboration would look in-game was only one piece of the puzzle. Almost more important was the marketing around the collaboration, ensuring that a critical mass of current and new players experienced it.
While Yodo1 Licensing has an established playbook for successful IP partnerships, every relationship and event come with their own unique challenges. Bringing together The Ants and Lucas the Spider yielded stellar results for the developer and IP holder, but the process also came with learnings for future collaborations.
Here are our five favorite insights from our supervision head Hector Wan about this collab:
Founded in China in 2019, StarUnion is a mobile game publisher that focuses on bringing games from its local market to the world stage. The company has established itself as a leader in simulation games, with major successes including its flagship titles The Ants: Underground Kingdom and Beast Lord: The New Land.
Lucas the Spider is a popular animated web series originally created by animator Joshua Slice, later developed into a television series by Fresh TV Inc. The series features an adorable animated spider named Lucas.
The IP debuted in late 2017, when Slice grew Lucas the Spider from a series of YouTube shorts into a widely recognized property. It quickly gained popularity on social media and was subsequently acquired by Fresh TV Inc. for further development.
Following its initial success on YouTube, Lucas the Spider was picked up by Cartoon Network and Boomerang, and it has since been featured on major streaming services, including Max.
Yodo1 helps mobile game developers grow globally through innovative solutions, including licensing, monetization, IP partnerships, and publishing. Yodo1 Licensing, one pillar of Yodo1, creates lasting IP partnerships between mobile games and media brands to achieve awe-inspiring growth. We help developers and IP holders identify and implement thrilling crossover strategies that build customer loyalty, bring in new players, and stand out in an increasingly competitive market. To learn more, visit yodo1.com.
Game Growth
12.04.2024
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5 mins read
We talk a lot about mobile games here at Yodo1—it’s our passion, after all—but did you know that apps can also benefit from tailored ad optimization and monetization strategies?
Last year, we began working with Kenpasoft, a Brazilian app developer, on their ad monetization performance, which led to a remarkable revenue surge for them. Read on to learn more about how ad optimization can lead to next-level growth and change your roadmap.
Kenpasoft is the parent company of Brasileiro Apps, an Android-based developer that creates practical, accessible applications to meet the daily life needs of Brazilians. Their portfolio of apps includes financial, health, transport, and other tools that provide efficient and innovative solutions to enrich the lives of their users. Since their inception in 2022, Brasileiro Apps has gained popularity throughout Brazil; their most popular apps have over a million downloads.
Despite this, the company had struggled to scale as quickly as they would have liked, in large part due to narrow profit margins from the ROAS (Return on Ad Spend) of their User Acquisition (UA) campaigns. Another way to say this is that revenue from monetized users wasn’t generating enough profit to reinvest into ambitious UA campaigns. A profit problem. Aside from this, they were not very happy with the level of support they were getting from their existing solution, Google Admob.
In June of 2023, Yodo1 connected with them and suggested they try MAS (Yodo1’s monetization solution).
A major benefit for them was that instead of the single ad network they were using, MAS gave them access to over 15 ad networks, and crucially, without the need to get involved with the nuts and bolts of ad optimization themselves–this is all taken care of by Yodo1’s experienced growth team. So, better performance and less hassle.
Kahyam, the founder of Brasileiro Apps, says,
I found you at a time when it was becoming very unproductive working with Google AdMob (at the time this platform was so well known for monetizing apps) and we were having recurring problems, either due to account deactivation that no one could figure out the reason for, with appeals going in vain, or due to monetization getting worse and worse.
In Yodo1, Brasileiro Apps saw the potential for a partner who could fully understand the issues they were facing, and do something about it. Not only would Yodo1 take a major load off their shoulders by fully handling ad management and the waterful setup, but there was also the potential for a long-term partnership with an empathetic team of experts in game growth with a track record of amazing customer support. We always look at the bigger picture and bring all our resources to bear on the unique growth challenges our partners face. In this case, it was a growth bottleneck due to underwhelming ad performance. Things started with an initial test using one of their smaller apps.
Kahyam says,
When I discovered Yodo1, I tested it on my first application and saw the results, I was surprised, it was above my expectations, and both that and all the help I received in implementation and direct suggestions for my applications, convinced me even more that working with Yodo1 would be the future for my business to progress further. I hope we have a long-lasting partnership.
With great initial results, by September of 2023, Brasileiro Apps began onboarding the rest of their portfolio to MAS, including their largest app, Consulta Auxílios e Benefícios, which uses React Native. MAS was one of the first monetization solutions to support React Native, a fact that was crucial to them.
The results were incredible. The app’s ARPDAU increased by 59% after a 7-day optimization period! This was driven by a few different factors:
About the boost in eCPM, Kahyam also adds:
After the partnership with Yodo1 I had impressive results, my main application had an average eCPM that was falling month by month, it was US$5, then it dropped to US$4 and was heading to US$3. After migrating to Yodo1, this app's eCPM hit around $7 and is stable, making my earnings more predictable and scalable.
The massive boost proved to be a complete game-changer for the company and its business strategies.
Just think about it: what would a jump in revenue that huge mean to you? Whereas before it might have been a struggle just to stay afloat, such a significant increase would mean a windfall of resources to reinvest in growth and scale, which is exactly what Kenpasoft did.
With a higher ROAS, they can now focus on UA campaigns that they know will be more successful. And while before they might have been a bit cautious with their ad campaign choices, only running them for special events or holidays, for example, they can now make these decisions with more confidence in the results. It unlocked a cycle of winning and growth that continues to fuel increased growth for a massive win.
Strategically, getting help with their app monetization ensures that, with earnings on the rise, Brasileiro Apps has more time for strategic development and creative focus. On top of this, QuickPay with MAS means they can be paid quicker every month, and thus reinvest into UA campaigns faster.
Yodo1’s monetization solution and Growth Accelerator Program are tailored to the needs of each developer, whether they produce lifestyle solutions, games, or other apps. After installation, our world-class customer service is always on hand to answer questions, brainstorm solutions, and resolve issues as and when they arise.
Teaming up with an experienced ad monetization partner meant that Brasileiro Apps could focus their time, effort, and resources on making their apps the best they can be—and creating new ones to enhance people’s lives.
Again, from Kahyam:
So far working with Yodo1 has been one of the best decisions I've made for my business, you perfectly meet my demands, which are quality and especially support.
At Yodo1, we love to see people making a living from their creativity, and we use our wide-ranging experience to make that a reality. Whatever kind of apps you create, if your user base is growing without a corresponding revenue increase, get in touch today: we can help you take it to the next level and create a growing, dynamic, sustainable business.
Games
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5 mins read
August 2025: Yodo1 announced today that it has completed a full transfer of Transformers: Earth Wars publishing and development rights, along with the game’s code, assets, and team members, under license from Hasbro.
Player accounts, progress, purchases, alliances, and servers remain unchanged, and the game continues to be available on iOS and Android globally.
This transition follows industry developments in which Space Ape Games, the original developer of Transformers: Earth Wars, was fully acquired by Supercell and folded into Supercell London in early 2025.
As part of these changes, operations for Transformers: Earth Wars have moved to Yodo1 Games, which previously operated the game in China.
Google Play: https://play.google.com/store/apps/details?id=com.backflipstudios.transformersearthwars&hl=en
App Store: https://apps.apple.com/us/app/transformers-earth-wars/id1058526204
Yodo1 specializes in operating popular / high performing , IP-driven live-service games and brings deep experience from running Transformers: Earth Wars in China, now applied globally. This expertise, combined with the experience of developers deeply familiar with the game, allows Yodo1 to deliver a diverse and comprehensive event grid, paired with community-first updates for years to come.
IP Licensing
16.10.2025
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5 mins read
To bring this collaboration to life, Yodo1 teamed up with Tencent Morefun Studio and CD PROJEKT RED. We’re beyond excited to share this news, as it marks Yodo1’s debut in IP licensing with AAA titles. It’s also our first time working with both Tencent and CD PROJEKT RED, and we’re truly grateful to both teams for trusting us with this opportunity.
Combining our efforts, we made sure to delight fans with a brand-new set of scenes and gameplay inspired by Cyberpunk 2077. A little spoiler: a ‘Horizon’ bar has been created in the Kamona world of Arena Breakout as the main space for users collaborations, where they will receive mission information and participate in special activities.
Exclusive content such as Cyberpunk 2077 character-inspired costumes, weapon skins, tactical gear, and additional items like keychains and sprays will also be available—just a few days to go!
Yodo1 provided support to both studios throughout the entire collaborative process — especially with this being the first IP licensing endeavor for Tencent Morefun Studios. The goal was to deliver the best possible experience to players of both Cyberpunk 2077 and Arena Breakout, without adding extra pressure to the teams behind each game.
We’re excited to have achieved this by perfectly bridging the gap between CD PROJEKT RED and Tencent Morefun Studio, blending Cyberpunk 2077’s high-level design aesthetic seamlessly with Arena Breakout. Players can enjoy exploring the unique visual identity of Night City in the final content update for Arena Breakout.
Game Growth
17.09.2025
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5 mins read
Unveiled at ChinaJoy 2025 with 60% of China’s Top 30 game companies in attendance, IPverse is the first AI-driven licensing platform built to make IP collaborations faster and more profitable.
Shanghai, July 30, 2025 – Yodo1 Games today announced the launch of IPverse, the world’s first AI-powered platform transforming how game developers and entertainment brands collaborate.
Presented alongside industry leaders including Hasbro, Wanda Cinema Games, and Ruyi Jingxiu, IPverse addresses one of gaming’s biggest challenges: the slow, uncertain process of securing IP licenses and building collaborations.
“Building the digital footprint of a brand like Hasbro takes a village – and Yodo1 has been instrumental in that journey,” said Barry Dorf, VP of Interactive Global Licensing and Business Development at Hasbro. “They’re not just partners; they’re family. Our strategic collaboration with Yodo1 gives us the confidence that Hasbro’s brands will thrive in gaming globally.”
The global gaming industry generated nearly $200 billion in 2024 and is projected to grow at a +8% CAGR. Increasingly, the most successful titles leverage well-known IPs: across mobile, PC, and console, collaborations consistently outperform original titles. What was once rare is now the industry norm.
IPverse makes licensing faster, smarter, and easier through:
“IPverse isn’t just another tool – it’s a paradigm shift,” said Eliyar Eziz, Product Lead at Yodo1 Games. “We’re turning guesswork into data and uncertainty into opportunity.”
At launch, partners shared how IPverse accelerates decision-making:
Trusted by leading AAA studios in China — including 37 Games and RiverGame — as well as developers across North America and Europe, Yodo1 is the go-to partner for bridging entertainment IP and gaming globally.
Yodo1’s mission: “At Yodo1, we believe developers should spend their energy creating unforgettable experiences, not chasing contracts. Our mission is to make IP licensing effortless — so studios can turn ideas into thriving games at speed and scale.”
Developers interested in IP collaborations can explore IPverse at ipverse.ai or contact Yodo1’s licensing team at licensing@yodo1.com.
Yodo1 helps developers grow globally through monetization, publishing, and IP partnerships. By connecting games with media brands, Yodo1 delivers strategies that boost loyalty, attract players, and drive success. With teams across Europe, North America, and Asia, Yodo1 connects developers and brands worldwide.
Learn More About Yodo1 IP Licensing
Note: Agent Y will roll out in phased stages after launch, starting with early access for select partners before expanding to all IPverse users.
Cheat Sheets
October 31, 2025
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Cheat Sheets
October 27, 2025
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IP Licensing
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October 8, 2025
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Playbook
September 3, 2025
October 21, 2025
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09.12.2024
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5 mins read
Vivien Zhang, Head of IP Licensing at Yodo1
In a groundbreaking forum, Yodo1 brought together many of China’s top mobile gaming companies to explore how brand-IP partnerships are reshaping gaming on a global scale. Hosted in collaboration with Gameunited as part of the Yodo1 IP Roadshow in Beijing, the event provided a platform to advance IP integration across the mobile gaming landscape.
Leading developers, including Wanda Cinema Game, Hero Entertainment, gathered to share their expertise on IP-driven strategies that deepen content engagement and boost player retention. By showcasing best practices in IP integration, these companies shared how strategic brand partnerships can enrich the gaming experience, enhance storytelling, and significantly heighten user engagement.
Bi Sheng, General Manager of Wanda Cinema Game's Overseas Publishing, emphasized that in-depth understanding of the IP is essential for a successful integration, sharing insights from the launch of Saint Seiya: Legend of Justice. The forum emphasized the importance of IPs as immersive elements, rather than surface-level brand additions, reinforcing how they improve the storyline and player engagement. More than ever before, developers are capitalizing on top-tier IPs to craft compelling experiences that also drive higher monetization.
Yodo1 Team sharing insights about brands in games collaborations
Drawing on its experience with iconic IP partners such as Hasbro, Sony Pictures Consumer Products (SPCP) and Kodansha, Yodo1 is leading a knowledge-sharing roadshow across China, designed to inspire developers in the evolving world of IP integration. With more than 60% of China’s top 30 revenue-generating developers partnered with Yodo1, the company’s extensive network and leadership continue to shape the IP licensing landscape in China’s mobile gaming market.
One of the event’s highlights was the introduction of Yodo1’s newest platform, DreamData. Presented by Vivien Zhang, Head of IP Licensing at Yodo1, DreamData offers developers a robust suite of tools, including real-time global IP collaboration news, ROI forecasting, and IP partnership recommendations. This platform empowers developers to make informed, data-driven decisions that optimize brand integration, solidifying Yodo1’s standing as a thought leader in the mobile gaming IP space.
As demand for IP-powered games grows, Yodo1 is dedicated to building a network of industry leaders committed to advancing this trend. The Beijing event marks the first of many stops on Yodo1’s 2024-2025 roadshow, which will include additional forums across China, encouraging developers to embrace global brand partnerships. “Our mission is to help developers think globally, act locally, and leverage IP to create unforgettable gaming experiences,” said Sun Ke, Head of Strategic Deals at Yodo1.
With the rising sophistication of China’s gaming market, players are seeking deeper engagement and more immersive content. IPs allow developers to tap into existing fan bases, and the need for high-quality IP collaborations has never been greater.
For more on Yodo1’s innovative partnerships and opportunities for IP collaborations, we invite you to check our website here. Join us as we shape the future of gaming and brand collaborations!
06.12.2021
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5 mins read
On December 4, 2021 Yodo1 held its first “Yodo1 Baithak”, an offline event in Lahore, Pakistan. It was an opportunity to finally meet in person some of the hundreds of talented developers across Pakistan that we’ve come to know over the last three years, our amazing MAS partners, as well as new friends.
“Yodo1 Baithak '' brought together some of the most influential gaming studios in Pakistan—including Kitchen Tale, Aptech Media and Five River Solutions—in a discussion moderated by the Yodo1 team.
Over 70 developers in attendance had the opportunity to learn how these studios got started and the nuts and bolts of how they turned their dreams and passions into successful companies and businesses, with their games now enjoyed by millions of players. Highlights included not only their journey, but also how Yodo1’s tools, educational initiatives and support played a part in their success.
It was a groundbreaking event, particularly post-Covid, and attendees found the connections forged to be powerful and encouraging. For those newer to the industry, meeting in person with some of the best known local developers and studios was like a free pass to pick their brains and learn from the best in class. Discovering what these movers and shakers in the industry did differently from others and what actions clicked and helped them get where they are now was invaluable to all who heard them.
“An event like this will certainly strengthen Yodo1’s presence in Pakistan; it sends a clear message that Yodo1 means business and thus will strengthen the trust of clients both existing and potential,” said Asad Imran, an attendee from Libra Studios.
Ali Shah, Yodo1’s Head of Developer Experience, summarized the biggest takeaway of the event, saying “Social networking with existing customers and similar minded folks brings an important layer to existing relationships. We work from anywhere, but nothing beats actual face to face interaction! It was amazing to see the excitement among different groups, and attendees were able to ask their questions and get help and advice in person.”
Did you attend the event? We’d love to hear what the highlight was for you! This is just the first in a series of developer events we are planning in Pakistan, and if you couldn’t make this one, we look forward to seeing you at the next.
Whatever the size of your studio—large, small or solo—you can become a part of the world’s most active and talented community of developers. Kitchen Tale, Aptech Media and Five River Solutions are just three of the hundreds of studios in Pakistan who use Yodo1’s MAS monetization solution to grow their businesses and maximize their revenue.
Join them by installing MAS, the world’s best monetization SDK! Go to our MAS Portal to register and set up MAS for your game in just three easy steps, or book an appointment with a Games Growth Specialist here to learn more.
11.09.2025
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5 mins read
Author
This summer, I had the chance to attend both ChinaJoy in Shanghai and Gamescom in Cologne. Two very different stages, yet together they reflect how IP and games are converging faster than ever. From a China expertise perspective, here are four key trends and what they mean for our industry.
Insight: Both events confirmed that the China ↔ global bridge is no longer optional, but essential for growth and IP partnerships.
Insight: The market is moving toward a dual engine: blockbuster flagships + quick pilot projects. With IPVerse data, we can de-risk matches and open new entry points for both devs and IP holders.
Insight: Chinese studios’ content + tech + IP + consumer scenario approach creates longer IP value chains. For licensors, this means opportunities beyond games—into toys, fan art, and animation.
Insight: The future of IP is not only about rights, but about culture and community. Gen Z will shape how IPs live across platforms and geographies.
ChinaJoy showed the power of diverse, culture-driven ecosystems, while Gamescom reflected the strength of global IP iteration. Both point to the same direction: IP is evolving from static licenses into dynamic, data-driven ecosystems shaped by culture and community.
At Yodo1, we believe our China expertise + IPVerse platform can bridge these trends—helping developers and IP owners find the right fit, at the right stage, with the right impact.
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