Bumblebee joins the battle for a second Puzzles & Survival x Transformers event
The world of Puzzles & Survival has always delighted players with its unique, chaotic gameplay, but Yodo1 Licensing is helping 37Games raise the bar with another TRANSFORMERS event.
Following the success of the first collaboration in December 2024, the game is bringing even more legendary Autobots and Decepticons into the fray from April 1st through April 15th 2025.
The event will give players the chance to convert into characters like newcomer Bumblebee and Optimus Prime, and face off against a new enemy, the Quintesson Judge.
Yodo1 Licensing’s next collaboration between Puzzle & Survival and TRANSFORMERS reignites recurring player interest and spending, while also welcoming new players to the game. This announcement highlights the most exciting elements of the crossover event and digs into how the collaboration benefits both brands.
A collaboration built for battle
When Puzzles & Survival first teamed up with Hasbro and Yodo1 Licensing (tag), the goal was clear: compliment the game’s strategy and survival elements while teaming up with the powerful Transformers bots!
The first event, Phase 1, introduced Optimus Prime to players, while also creating an immersive experience that wove the Autobots into the game’s post-apocalyptic setting.
With Phase 2, the stakes are even higher. Yodo1 Licensing has helped 37Games level up the collaboration experience, uniting Autobots and Decepticons against a shared threat and turning them against one another at the same time. Bumblebee also gets a pivotal role in the event as the brave warrior able to turn the tide.
This event ramps up the chaos and gives players a higher octane experience, without disrupting what makes P&S already riveting.
What’s new in the second event?
- New Playable Heroes:
- Bumblebee joins the fight, ready to take on the Quintesson Judge.
- Optimus Prime returns for players who missed the Autobot leader in Phase 1.
- Limited-Time Skins:
- Grimlock March-In Skin
- Scorponok Sanctuary Skin
- Exclusive Transformers-Themed Content:
- Special Avatars & Frames
- Themed Email Background & Chatbox Decorations
- A thrilling IP-driven storyline that brings *TRANSFORMERS* into the P&S universe for a limited time.
What makes this IP partnership a winning strategy?
Bringing established characters and stories into games isn’t just about adding recognizable faces to gameplay loops. It’s about making the experience more organic, exciting, and valuable for new and current players.
IP partnerships that yield collaborations and events are a tested, successful strategy to bring in new audience and and excite old ones for games partnering up with one another and for games bringing IPs from outside the games market.
For Yodo1 Licensing, Puzzles & Survival and TRANSFORMERS were a natural match. Both are built around common themes of survival, strategy, and epic battles between powerful forces. Fans of the game naturally accept and enjoy the inclusion of Transformers elements, as they complement and highlight the best parts of P&S.
The success of the first event proved that players loved the integration, leading to high engagement, strong in-game purchases, and a surge of new users. With the second event, Yodo1 (tag) worked closely with Hasbro and 37G to take things even further—introducing a bigger story, new playable characters, and deeper connections between the TRANSFORMERS universe and the world of P&S.
Try it out for yourself
For fans of TRANSFORMERS and Puzzles & Survival alike, this event is a must-play. Whether you’re strategizing with Bumblebee or unleashing the power of Optimus Prime, the battle for survival has never been more intense.
Check out the event in Puzzles & Survival to see the TRANSFORMERS takeover in action!
Discover more iconic IP collaborations facilitated by Yodo1.
